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The nominal ordinal interval ratio scheme
Stevens (Stevens 1946) divided types of variables into four categories, and these have become entrenched in the literature. The levels are nominal, ordinal, interval and ratio. To fully understand these, you have to use the same methods that Stevens used, which involve permissible transformations. However, it will be clearer to first describe each level more casually.
Nominal responses
Nominal comes from the Latin for ‘name’ and nominal variables are those that are simply names – they have no order. Examples are hair color or religion.
Ordinal responses
Ordinal responses are those that have a sensible order, but no fixed distances between the levels. Questions about subjective responses are often ordinal, for example, responses to a question such as “how much pain are you in?” with responses such as “none”, “a little”, “some”, “a lot”, “excruciating” would be ordinal, because, while it’s clear that they go from least to most pain, it’s not at all clear whether the difference between (e.g) “none” and “a little” is bigger, smaller, or the same as the difference between (e.g) “a lot” and “excruciating”.
Interval responses
Interval responses mean that, in addition to order, the scale has some sort of sensible spacing, so that the difference between two numbers is meaningful. Perhaps the best known example is temperature, in degrees Celsius or Fahrenheit. The difference between 10 degrees and 20 degrees is, in some sense, the same as the difference between 60 degrees and 70 degrees. In interval scales, addition and subtraction make sense, but multiplication and division do not. That is, 70 degrees is not “twice as hot” as 35 degrees. If this is confusing, think what a negative temperature would mean, or a 0 temperature! 30 degrees is -1 times as hot as -30 degrees? It doesn’t make sense!
Ratio responses
Ratio responses mean that not only is there order and spacing, but that multiplication makes sense as well. Two common examples are height and weight. A person who weighs 200 pounds weighs double what a person who weighs 100 pounds weighs. Ratio scales have a meaningful zero.
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