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 The nominal ordinal interval ratio scheme
 Stevens (Stevens 1946) divided types of variables into four categories,  and these have become entrenched in the literature. The levels are  nominal, ordinal, interval and ratio. To fully understand these, you  have to use the same methods that Stevens used, which involve  permissible transformations. However, it will be clearer to first  describe each level more casually.
 Nominal responses
 Nominal  comes from the Latin for ‘name’ and nominal variables are those that are  simply names – they have no order. Examples are hair color or religion.
 
 Ordinal responses
 Ordinal responses are those that have a sensible order, but no fixed  distances between the levels. Questions about subjective responses are  often ordinal, for example, responses to a question such as “how much  pain are you in?” with responses such as “none”, “a little”, “some”, “a  lot”, “excruciating” would be ordinal, because, while it’s clear that  they go from least to most pain, it’s not at all clear whether the  difference between (e.g) “none” and “a little” is bigger, smaller, or  the same as the difference between (e.g) “a lot” and “excruciating”.
 
 Interval responses
 Interval responses mean that, in addition to order, the scale has some  sort of sensible spacing, so that the difference between two numbers is  meaningful. Perhaps the best known example is temperature, in degrees  Celsius or Fahrenheit. The difference between 10 degrees and 20 degrees  is, in some sense, the same as the difference between 60 degrees and 70  degrees. In interval scales, addition and subtraction make sense, but  multiplication and division do not. That is, 70 degrees is not “twice as  hot” as 35 degrees. If this is confusing, think what a negative  temperature would mean, or a 0 temperature! 30 degrees is -1 times as  hot as -30 degrees? It doesn’t make sense!
 
 Ratio responses
  Ratio responses mean that not only is there order and spacing, but that  multiplication makes sense as well. Two common examples are height and  weight. A person who weighs 200 pounds weighs double what a person who  weighs 100 pounds weighs. Ratio scales have a meaningful zero.
 
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