Sunday 22 July 2012

How is eating ice cream like being addicted to a drug- The more you eat, the less pleasure you get



How is eating ice cream like being addicted to a drug- The more you eat, the less pleasure you get

Over time, addicts build up a tolerance to drugs. Taking more doesn’t give them as much pleasure as their initial highs. One study showed the same may be true with ice cream. Scientists looked at one group of teens who regularly ate ice cream and another group who didn’t. The ice cream-eaters seemed to be de-sensitized to the milkshakes -- that is, the reward centers in their brains were less active than those of the group that ate ice cream less often.

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